Rubberneck.

We all know that ‘sex sells’. But, do we? What foundation do we base this well-held belief on? Is it not a bit out of touch with the progressive world we live in today?

I sought to explore this belief and delve into the use of sexualised imagery within advertisements, hoping to understand where it began and why it remains prominent in the marketing world today.

Creating a visually arousing editorial, with some help from my friends, Rubberneck Issue 1 is an information dump of preliminary research into why sex still sells.